Sara Wallace is the Executive Producer at SMUGGLER London. She oversees all creative outputs for Europe and Asia. Sara worked for Droga5 in New York, where she produced the film and live events. She produced a live concert and music video for Beyonce while at Droga5. This was done on behalf of the UN. Michelle Obama attended the performance at the General Assembly Hall. It earned her an MTV VMA nomination and generated over PS100M in charitable pledges.
Sara returned to London and produced Guinness’ “Sapeurs” campaign at AMV BBDO. This was one of the five most prestigious advertising film campaigns worldwide. Before joining SMUGGLER, she started her fashion advertising agency, producing work for Balmain and Julien McDonald. Sara Wallace joined SMUGGLER in 2005 and has been instrumental in developing the company’s best-in-class work and bringing in new talent. Sara is a board member of Rich Mix, a charity Arts Centre in East London.
Sara Wallace – About Rich Mix
Rich Mix is open to all East London communities, encouraging them to share and create a culture.
They have been open since 2006 and are a charity that brings together some of the city’s most diverse and adventurous audiences to an exciting, vital, and ambitious program of contemporary culture.
They are rooted in the city, but they are open to the rest of the world. They promote diversity in all that they do.
Every genre is covered in Their program, from spoken word, spoken word, and theatre to dance, talks, talks, and visual art in Their exhibition and performance spaces, to independent films and blockbusters on Their three-screen cinema. Through their participation and learning programs, they help develop and facilitate creativity in young people, families, and children from all walks of East London.
Their diversity goes beyond the events we host. Their building, a landmark in Shoreditch, is home to more than 20 of the city’s most innovative and socially progressive creative businesses and charities. Sara Wallace is the main board member of Rich Mix, and she is highly creative and professional at her work.
Their values underpin everything they do:
- Open. They are generous, open, accessible, and welcoming.
- Inclusive. They advocate for equality and diversity, and they strive to represent and reflect different perspectives and voices.
- Collaborative. They collaborate with local and international artists, businesses, and communities.
- Ambitious. They believe that art and culture can bring people together.
- Creative. They foster all forms of creativity.
