Nowadays, the use of advanced methods and technologies for promotion and advertising has been increased in various parts of the world. With the increase in the use of advanced methods for advertising and promotion, it started to provide various opportunities to the people that are associated with it. Following it, talking about audio advertising, it is one of the most advanced methods which is being used for the last several years by different companies and platforms.
Audio is something how people use media on the go. Many people may be jogging to an upbeat playlist or enjoying out with the latest podcast during a commute. Audio advertising is like the delivery of ads in the format of audio through online streaming platforms such as music streaming apps or podcasts. Let’s have a look at some of the benefits of audio advertising:
Engage the Listeners to Make a Start
Even though human beings being visual creatures, data states that audio ads have a 24% higher recall rate as compared to traditional display ads. In addition, surveys show that about 60% of podcast listeners proceed to buy the product after listening to an audio ad! This refers that when people are streaming a podcast or playlist: they are highly engaged.
Be Cost-Effective By Tracking Your Ad
Audio ads are cost-effective, and advertisers can attribute listens to ad spend. With audio ads, users can get in-depth data insights for an advertiser to know their campaign results better. Audio ads are also more target-specific, which gives a better return to the investment in the brand.
Brand Safety
Partnership with a reliable firm such as ForeMedia Store for audio advertising can get you the best inventory. The delivery of your audio ads directly in-stream with the help of audio apps reduced fraudulent activities and also makes sure legitimate listeners. With the use of audio ads, the chances of reaching an audience with a great number also increase. Your ads can be played to the target audience, whether they are at home or on the go!
Suppose you are interested to make an investment in audio advertising. In that case, ForeMedia Store can be a great option to partner with. This agency can help you with all the advanced options that are required to enhance your audio ads for better advertising and promotion. Along with the audio ads, it also provides services such as video ads and display ads.
