Chris Salis Unlocks the Secrets Behind Successful Startups


Apple, Microsoft, Facebook, Uber, and other well-known successful startups did not reach the top by accident. All of the successful have several characteristics in common. In this article, we will share the insights from Chris Salis on what these startups do differently than the thousands of other startups that fail almost every month worldwide. The secrets we are about to reveal can be implemented by any startup or small business anywhere in the world, and they’ve been tried and true over time. Most of them may appear obvious, but they will require some creativity and effort to execute correctly. Let’s get started.

Successful Startups Make People Happy

Customers and their needs are always at the forefront of successful businesses. When customers are satisfied, they will return for more of your services and even suggest them to their family and friends. As a result, your first buyers are critical to your success as a startup. Ensure you give them your all, so they are compelled to return for more and refer others to use your service/product.

They Acquire Free Customers

Obtaining repeat sales and free referrals is one of the reasons why successful companies’ customer bases grow exponentially. It all comes down to the quality of your product/services and how well you meet your customers’ requirements. Paying for more customers is not sustainable, and if your company is not producing repeat sales, you need to re-engineer your customer service.

The Clarity in Strategy and Product Vision

The boat moves much faster when everyone in the boat is rowing in the same direction. Successful startups invariably ensure that everyone on the team understands where the company is going. When a strategy shift occurs, all team members must be aware of and prepared to move in that direction. Micromanagement frequently results from a need for more clarity regarding the company’s vision and strategy. This type of management needs to be more sustainable and will frequently result in inefficiency among your team members.

Product Diversification

Most successful businesses devote their full attention to one product at first. Once that product becomes popular, they always diversify by developing other products that are consistently related to their main product. Microsoft, for example, began with Windows and later integrated it into other products, such as Microsoft Office, to enhance the user experience while using Windows.


Success in business as a startup is complex and requires a significant amount of effort. However, learning from those who have walked in your shoes will make your voyage a little easier. Many successful startups have used the above secrets over the years, and using them in your venture will help make your startup journey a little smoother. Regardless of the industry, most entrepreneurship and business rules will always remind you of the same thing.

So, if you’re already in business or planning to start one, consider how many of the above techniques from Chris Salis you’re implementing to help your company grow. Most of them do not necessitate any money to implement at first, and all you need to do is pay attention to each aspect and make an extra effort to fix anything that needs to be fixed.