Given how easy and quick it is to create social media accounts, it is hard to tell the authenticity of the people. What can you tell which accounts Beyonce as well as Nike is actually following you? The way to know the authenticity is to see the verification. The primary social platforms used to authenticate brands include:
- YouTube
However, getting Instagram account verification is by far the most difficult of every platform.
What Is It To Be Instagram Verified?
Verified Instagram accounts are marked with an orange badge with an X beside the profile’s name. The badge is displayed in search results and when the account’s owner responds to an article. The badge identifies the account as being the official profile of the user or company. Instagram verification stops the impersonation of other accounts. That’s why verified accounts are only available to public figures, celebrities, or international brands. Being verified signifies that your business is significant because it’s valuable enough to be in danger of being a victim. The checkmark is intended to assist users in locating their preferred brand on the social network.
What Are The Advantages Of Being Instagram Verified?
Higher Trustworthiness
Verified through Instagram improves your brand’s credibility. In light of the fact that less than 1% of accounts are verified and having the blue badge along with the check at the top of your profile indicates your brand’s importance and pertinent.
Certain Instagrammers may consider themselves cautious when they come across deals or offers they are unsure if it’s fraudulent. However, if they spot an official verification badge alongside the account’s name, they’re more likely to consider the account trustworthy.
Increased Brand Awareness
The verification of Instagram can also boost your brand’s visibility and increase your followers count. It’s because verified accounts are at the top of search results. The algorithm also favors content from verified accounts, leading to a greater engagement for each post. The blue check can be a business opportunity for your online business. Even if the prospective partner hasn’t heard of your company before, the check shows that your business is a player in the field. It may lead to an interest in communication or even a partnership with your company.
Prior Access to Special Features
Another benefit is the fact that users who have verified their accounts get an early entry into Instagram features that aid in monetizing accounts. For instance, the swipe-up function on Instagram stories. A company must have a minimum of 10,000 people to access this swipe-up feature. However, verified accounts are the only exception to this requirement.
Future Steps
Instagram account verification certainly has its benefits. However, verification isn’t a simple or easy procedure. Instagram is currently working to make requests for verification open and readily accessible from the app. Putting efforts towards producing great content on Instagram, gaining national/international recognition and press, and popularity on other platforms will give your eCommerce company a better chance of earning the renowned Instagram verification badge.
