Increasing online sales is the primary goal of countless businesses, large and small alike. But, whether you run your black owned clothing online retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it is.
Fortunately, there are dozens of ways to make more sales online, many of which you can implement right away. Some of these tips focus on specific strategies you can implement, whereas others are more generalized. In this post, you’ll be looking at such strategies.
Here are actionable techniques you can use to increase the sales performance of your black owned clothing online.
Show Off Customer Testimonials and Trust Signals
Customer feedback has never been more important in today’s social media environment. Fortunately, this means that your satisfied customers can provide you with one of the most valuable weapons in your arsenal – testimonials.
Legions of satisfied customers are considerably more influential than even the best-written sales copy, so include gushing testimonials and reviews from your black owned clothing online hardcore brand evangelists gushing about how fantastic your brand is. These might appear on your product pages, landing pages, pricing pages, even your home page.
Create a Sense of Urgency
It’s essential to be honest, and transparent about who you are and what you do, but there’s no rule against creating a sense of urgency to persuade prospects to buy from you.
Many consumers respond positively to incentives that create a sense of urgency, from time-sensitive special offers to limited-edition products. Although the ways you can accomplish this are as diverse as the products you can buy online, some strategies may be more effective than others. For example, suppose you don’t make a limited-edition product to entice prospects. In that case, you can offer a financial incentive to customers who commit to a purchase right away, such as free shipping or a discount.
Offer a Money-Back Guarantee
One of the most potent factors in a consumer’s decision not to buy something is risk aversion – the desire to avoid a potential loss. Most times, this perceived risk is a financial one. So why should someone buy your products? What if they don’t work, or the customer doesn’t like them? Even small purchases can carry the risk of “buyer’s remorse,” so overcome this objection from the outset by offering a bulletproof money-back guarantee.
The more risk you remove from the prospect’s decision, the more likely they will buy from you, so take away anything that could dissuade prospects from buying from you.
When you want to improve the retail experience for your customers, turn to e-commerce. The digital experience platform for your black owned clothing online helps create unique shopping experiences across all customer touchpoints. In addition, they let you help deliver a personalized shopping experience that your customers will remember – both online and offline.