According to Deepak Kharbanda, in the digital industry, social media platforms are some of the most frequented and trustworthy locations. It’s where individuals spend the majority of their time for a variety of purposes, including work, entertainment, social contact, news, shopping, and keeping in touch with friends and family.
A few facts can be used to further emphasize the relevance of social media marketing. One, a whopping 75% of customers utilize social media to help them make educated purchasing decisions. Second, 88% of marketers consider it to be a necessary component of modern digital marketing.
Let’s take a look at how social media can assist you in connecting with your target audience, engaging with consumers, and growing your business. Here are the 10 advantages of social media marketing (SMM) continue reading-
1. Increase your sales
Social media has been shown to have a greater lead-to-close rate than any other type of marketing. Your firm will have more opportunities to convert potential consumers into real customers as a result of the increased visibility that comes with being on social channels. As a result, businesses can benefit greatly from the use of social media in marketing.
2. Increase Brand Recognition
It all starts with brand awareness. People are more inclined to purchase if they are familiar with your brand. And if they enjoy what you have to offer, they’re more inclined to promote it or tell others about it. Because social media platforms are the busiest sites in this regard, Deepak Kharbanda can help you get your brand seen faster and more easily than any other traditional or digital medium of communication.
3. Reduce price
Another significant advantage of social media marketing is cost savings. The latter is likely to be the most cost-effective option for all of your advertising and marketing demands. That’s because, unlike dating sites and streaming services, most social networking sites are free to use and interact with.
4. Boost Your SEO Rankings
When you include better SEO (Search Engine Optimization) methods into your social media accounts, your SEO rankings increase naturally, your business obtains more visibility, and you get more organic traffic.
5. Improve the customer relationship
Because social media gives you a direct line of connection with the general public, you should make the most of it in whatever manner you can. And it includes using social media to communicate with, engage, and help your customers and prospects rather than diverting them to customer service when it isn’t necessary. It will help you create long-term ties with consumers for future ventures in addition to delighting the customer.
Being cost-effective gives you a better return on investment and allows you to keep more money for other marketing and company needs. You can significantly boost your conversion rates and eventually earn a return on investment on the money you initially invested by investing a modest bit of time and money.
7. Brand Loyalty is Boosted
Developing a loyal client base is one of practically any company’s major objectives. Given the correlation between customer happiness and brand loyalty, it’s vital to connect with consumers daily and begin building a relationship with them. They are regarded as having the highest level of brand loyalty of any generation. Businesses must utilize social media marketing to grab the attention of their most important clients.
8. Increase the amount of inbound traffic
Inbound traffic is bound to your regular consumers if you do not advertise your business on social media. Only individuals who are familiar with your brand will look up the keywords for which you are ranked. If you want to reach out to new customers who aren’t already part of your loyal customer base, you’ll need to use social media marketing.
9. Increase conversion rates and ROI
With social media marketing, cost-cutting isn’t the only benefit; it may also help you create more leads, more conversions, and a greater total return on investment.
10. Keep track of your progress and that of your competitors
While your rivals may be aware of your social media activity, you may also learn a lot about what your competitors are doing differently. Most social networking platforms will also allow you to monitor your daily activities and track your progress using detailed statistics and infographics.
As per Deepak Kharbanda, you can’t ignore social media marketing for startups if you want to remain in a competitive marketplace. In general, social media brand marketing is quite beneficial for brand awareness and business growth.