You might have seen a significant shift from traditional marketing to an integrated marketing approach in recent years. As an essential aspect of integrated marketing communication, Public Relations, widely known as PR, enables businesses to effectively and authentically reinforce their advertising message. NYC public relations firms are a powerful management tool for companies to reach their business objectives and build their image and presence. However, public relations and publicity are often underutilized and neglected as companies are unsure about what PR can and what it can do.
Here are 5 advantages of PR for you to consider:
Increase your brand’s credibility
Publicity through public relations gives credibility to your business as the content is more authentic and informative. Studies indicate that PR provides more visibility and credibility among the consumer market than advertising perceived as more promotional.
Attract your target market
PR allows a much more straightforward approach to retaining and attracting a target market. A well-written article on your product/service offerings in the magazine can be much more attractive and impact compared to an advertisement in that same magazine. Further, by utilizing multiple media sources from NYC public relations firms, you can effectively communicate your key messages and help you get a step closer to achieving your company goals.
Provide added value
PR can provide a unique touch point and add value to your product offering that can help differentiate you from your competitors and put you at the forefront of your particular industry. Further, PR can add value by increasing the visibility of your products and services, personalizing your brand, raising your profile, building solid relationships, managing your reputation, assisting with your sales process, and adding value to your clients through case studies. Overall, it is a win-win scenario.
Short and long-term lead generation
Media placements through PR are a form of long-term placement as you are likely to be exposed to many leads initially.
Build your brand image
People often assume PR is about promoting an item or a special offer. This is a misconception as PR drives your entire business towards growth and greater yield of success. When done right, PR can create a more positive brand image in your consumers’ minds, providing an alleyway to better engagement for your company. A great brand image is a business investment that can’t be bought and will provide value to your brand and your customer as it helps shape all aspects of your business.
Public relations firms are dedicated to delivering smart communications strategies that generate the clients’ momentum and initiative to help your companies reach new heights!