An International Business Developer is a highly-trained individual with a broad range of skills and experiences that make them uniquely qualified to execute an international growth strategy. As the world has become more connected and globalized, companies must rethink their strategies, moving away from serving domestic markets to competing globally. That’s why more than ever before, organizations are seeking out International Business Developers like Michael Merisier, who have mastered the trade craft of executing such strategies successfully. Below are some of the duties of a great international business developer.
Michael Merisier Junior is Founder & Owner of Luxury Rental Bae is a Luxury & Exotic car rental company in the South Florida area. Also, charters yachts and jet-skis. With the car rental demand at an all-time high due to traditional rental companies being low on inventory, Luxury Rental Bae has been thriving and is currently expanding to different markets and cities.
1. Business Development and Planning
Before International Business Developers can execute an international growth strategy, they must work with their superiors to study the marketplace and identify potential growth opportunities. Great International Business Developers have a deep understanding of the marketplace and their company’s strengths, weaknesses, unique value proposition, and core competencies, which they use to develop a strategic plan that will help them execute on the global stage.
2. Negotiation & Closing the Deal
When it comes time to execute the business growth strategy, International Business Developers are responsible for ensuring all the pieces fit together and that everyone is on board with the plan. They have to be able to negotiate deals and contracts effectively and close them. To do so, they must understand their company’s deal-making process and negotiation strategy and know-how to adapt these approaches based on audience and market demands.
3. Branding & Marketing
International Business Developers need to know about their company’s brand and marketing strategy to take advantage of such opportunities to create a strong brand image that will help propel their foreign growth plans forward. They must make sure every promotional campaign, website, and ad is consistent with the overall brand image.
4. Competitor Analysis
Because International Business Developers are executing growth strategies on a global scale, they also need to be very aware of their competitors and the marketplace. To identify growth opportunities, they must collect data about their competitors’ marketing strategies, budgets, and strengths/weaknesses.
5. Cultural Intelligence
Finally, great international business developers must have solid cultural intelligence (CQ) to grow their company internationally. They need to understand the cultural nuances of their target market and adjust their marketing and sales strategies to fit in with local tastes, needs, and desires.
Michael Merisier, an International Business Developer, is among the key players in international business operations. They represent a new breed of workers within the business world who use their decisive minds and strategic focus to make critical decisions that significantly impact market performance.